Sunday Night kicks off
launched today to help kickoff the second season of “NBC Sunday Night

question, the premier night for televised football is Sunday Night,” NBC’s
Cris Collinsworth said.

In its
first year, “NBC Sunday Night Football” was called “the league’s
feature attraction” by the N.Y. Daily News and the “premier game of
the week” by the Pittsburgh Post-Gazette. “SNF” was the most
viewed network primetime NFL package in six years with 17.5 million average
viewers and was the No. 6 show of the television season.,
similar to those web sites used to promote feature film releases, is a key
component of NBC’s extensive promotional campaign, which over the next six
weeks includes television, print, radio and Internet executions and customized
content in arenas and stadiums, movie theaters, taxi cabs and even

New York City’s

Times Square.


analysis from the most honored broadcast team ever assembled:

John Madden, Al Michaels, Bob Costas, Cris
Collinsworth, Keith Olbermann, Tiki Barber and Jerome “The Bus”

on the best match-ups of the upcoming 2007 season

Stats and
information on key players in each “Sunday Night Football” game


coverage on players and match

applications, widgets and desktop features with real-time fantasy stats
embeddable into blogs and social networking sites

Night” FOOD:

Night” recipes from Bravo’s “Top Chef” (coming in August)

Food and
fan traditions for each “Football Night” game

The 2007
NFL season kicks off Thursday, Sept. 6 on NBC with the Super Bowl champion
Indianapolis Colts hosting the New Orleans Saints. The NFL’s innovative
flexible scheduling – called “a huge winner for fans” by the Chicago
Tribune – begins in Week 11. A complete 2007 “NBC Sunday Night Football”
schedule, including Flex Games, can be found on

Sunday Night Football,” the premier primetime game of the week, is preceded
by the “Football Night in

studio show, which kicks off NBC’s regular season coverage each Sunday at 7
p.m., ET.

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