DIRECTV Delivers Unprecedented Access to NFL Action Via Web-Stream And Mobile Phone

DIRECTV continues to push the boundaries of how and where
fans view their sports programming with the launch of a new service that will
enable its 2007 NFL SUNDAY TICKET customers to access their games in more ways
and from more places than ever before.

For the first time, DIRECTV NFL SUNDAY TICKET customers
who subscribe to the SuperFan option will have the entire weekly lineup of live
NFL SUNDAY TICKET games available via web-stream to their PC or laptop computer
every Sunday during the 2007 NFL regular season through DIRECTV’s new NFL SUNDAY
TICKET Supercast service, allowing them to enjoy NFL action virtually anywhere.
More details on new NFL SUNDAY TICKET services and pricing are available by
calling 1-800-DIRECTV or visiting

In addition to the ground-breaking Web access to its
exclusive NFL SUNDAY TICKET package, DIRECTV will provide NFL SUNDAY TICKET
SuperFan customers the ability to receive in-progress highlights from NFL
SUNDAY TICKET games on demand via their mobile phones. NFL SUNDAY TICKET MOBILE
will offer highlights along with complete scores and clock updates from every

“With NFL SUNDAY TICKET Supercast and our new mobile
service providing virtually unlimited access to NFL SUNDAY TICKET games and
highlights, Superfan customers can stay on top of all the action every Sunday,
whether they’re away from home, out of the country or at brunch with their
in-laws,” said Eric Shanks, executive vice president of DIRECTV Entertainment. “By
offering more access to NFL content by mobile phone or online, more HD games
and new interactive features, we have established our exclusive NFL SUNDAY
TICKET service as the most compelling sports TV viewing experience anywhere in
the world.”

NFL SUNDAY TICKET Superfan customers who register at and have the required browser and broadband connections will have
access to live streaming video of all NFL SUNDAY TICKET games, as well as the
Red Zone channel’s live look-ins and real-time highlights, and up-to-the-minute
scores and stats.

As it has over the past two seasons, NFL SUNDAY TICKET
SuperFan will offer a wide array of innovative interactive features including more
than 180 NFL SUNDAY TICKET games will be available in HD, increasing 20 percent
over last season.

NFL SUNDAY TICKET Red Zone Channel will also be available
for the first time in HD, with NFL broadcasting veteran Andrew Siciliano,
returning as host. Red Zone will continue to provide up-to-the-minute
highlights, combined with live-action of critical plays and moments from NFL
SUNDAY TICKET game broadcasts.

The Interactive channel NFL SUNDAY TICKET Game Mix Ch. (702)
is back this year, allowing fans to view eight NFL SUNDAY TICKET game
broadcasts on one screen.

TICKET Short Cuts will again feature edited versions of NFL game broadcasts,
allowing fans to watch an entire game in 30 minutes or less.

NFL SUNDAY TICKET customers who don’t subscribe to the
SuperFan service tier will continue to enjoy up to 14 NFL games every Sunday
during the NFL regular season including DIRECTV’s award-winning interactive
features, which include a real-time scoreboard of all the day’s action. There is
a new “single-game mode” that lets viewers track the real-time score from one
game of their choice in the corner of the screen. Viewers can use the
scoreboard to tune directly to any game.

PlayerTracker now allows fans and fantasy football
fanatics to track more of their favorite players, offering the statistics of up
to two teams of nine players each, and receive real-time onscreen alerts on any

The Game Stats and Player Stats features offer team and
individual statistics, and “Today’s Best” provides a list of the top
statistical performances from across the league. Viewers can now tune directly
from the Stats displays to the game of their choice.

New DIRECTV residential customers who purchase the 2007
NFL SUNDAY TICKET package for four payments of $69.99 each will receive four
free months of the best DIRECTV programming package, PREMIER, for a savings of
more than $399.96 The DIRECTV offer is also available to new customers who
subscribe to the DIRECTV M S SELECCI N PREMIER Spanish-language package.

NFL SUNDAY TICKET subscribers can upgrade to the SuperFan
service tier for an additional $99.

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