Thin Multimedia Renews agreement With MLBAM for Gameday Audio Streaming Service

Thin Multimedia,
Inc. (TMI), a provider of mobile multimedia delivery technology, announced that it has renewed its commercial agreement with MLB Advanced Media
(MLBAM), the interactive media and Internet company of Major League Baseball,
to deliver Gameday Audio streaming service. MLBAM has been using TMI’s thinMobile
CDN technology to encode and deliver its Gameday Audio streaming service on
major carriers in

North America for the past
year. thinMobile CDN can ingest and encode any live content format and
broadcast it to mobile subscribers on more than 100 mobile handsets.

thinMobile CDN is a device and network-independent content ingestion,
management and delivery solution for content owners and mobile advertising
publishers. It provides a total solution for publishing content or advertising
on major carriers that can take them to commercial launch in as little as four
weeks. thinMobile CDN can handle high-volume content ingestion and real-time
encoding of audio and video content and can deliver both streaming and
on-demand services. thinMobile CDN also performs content management and
storage, dynamic electronic programming guide generation, and complex metadata

CDN employs a managed data hosting ASP business model to deliver multimedia
content securely to the intended audience, and serves as a customized solution
to satisfy the unique distribution needs and requirements of existing
deployments or business models. Furthermore, thinMobile CDN provides historical
real-time reporting capability, which adds valuable insights into the
subscriber behavior and future market trends. Finally, it allows companies to
dramatically reduce the time-to-market to enter the mobile marketplace with
minimal investment.

look forward to the continuing relationship with MLBAM as evidence of thinMobile
CDN’s excellence and mutually successful relationship between MLBAM and
TMI,” said Jun Shim, Sr. Manager, TMI. “MLBAM is one of the most
forward thinking interactive entertainment companies and we are very pleased to
have our thinMobile CDN support its mobile strategy and reach millions of
mobile users through MLBAM’s mobile multimedia services.”

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