TMAC goes mobile

Pros, a mobile marketing agency for the sports industry, and GoLive!

Mobile, a provider of mobile content technology solutions
in the

announced the launch of a comprehensive mobile strategy for All-Star NBA
forward Tracy McGrady. Fans of T-Mac will now be able to download exclusive
T-Mac content to their cell phones, including ringtones, wallpapers and video,
directly from the T-Mac Mobile Storefront located at
The site can also be reached from T-Mac’s home page at

fans are asking for mobile content and we are helping our athletes
respond,” commented Brian Sibson, CEO of Ultimate Pros. “All of the
content on the site is professionally produced and exclusive for mobile phone
use, and as you will see on the site, Tracy created some spectacular ringtones
and other content for his fans to enjoy.”

Fans can preview all content on the site and are invoiced for content downloads
directly on their cell phone bill using Premium SMS billing technology. The
content is automatically formatted for the target mobile device prior to being
delivered. GoLive!

a leading U.S.-based mobile solutions company, provided the technology platform
for the project.

Pros’ emphasis on production quality and cutting edge content creation truly
stands out amongst the many agencies we work with,” stated Asher Delug, a
managing partner at GoLive!

“We’re excited to work with the Ultimate Pros team on future mobile
content projects in the sports marketing space.”

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