CSTV and Chick-fil-A Announce New College Football Pregame Show

CSTV and
Chick-fil-A are partnering in the latest way to bring fans the most in-depth
and entertaining coverage of SEC football with a new, weekly comprehensive
pregame show, live and on-location from the site of the CBS Sports SEC Game of
the Week. The “CHICK-FIL-A SEC FOOTBALL TAILGATE” will be the
ultimate source for coverage of SEC Football, the premiere football and
tailgating conference in the country, offering a complete look at all the news
and action from around the conference, analysis of the week’s games, along with
the SEC traditions and culture all live from the heart of the tailgate
parties. The show will air at Noon ET every week, and debuts on Saturday,
September 15 from


Florida, where the Tennessee
Volunteers take on the defending National Champion Florida Gators.

Each week
the “CHICK-FIL-A SEC FOOTBALL TAILGATE” will be broadcast live from
the electric tailgate atmospheres surrounding SEC football games. Hosted
by CSTV’s Greg Amsinger, the show will feature a rotating crew of analysts,
including former SEC Football legends. CSTV.com’s SEC football road trip
team will also be a part of each weekly broadcast, providing an irreverent look
at the tailgating scene and fan experience. In addition, fans can access
highlights of the “Chick-fil-A SEC Football Tailgate” through
CBSSports.com and CSTV.com, which will feature streaming video content from
each show.

unique Chick-fil-A partnership is a perfect marriage and another strong CSTV
extension of CBS Sports’ SEC Football television rights, which will develop a
direct connection with SEC fans all over the country,” said Tim Pernetti,
Executive Vice President, Content, CSTV. “Chick-fil-A has
unparalleled brand affinity in the Southeast and is an SEC Conference Corporate
partner, and together we will go deeper into this elite conference and satisfy
the insatiable appetite for college football and SEC coverage. We will
deliver a more unique look at gameday than anyone for the millions of SEC fans
around the nation.”

“Chick-fil-A SEC Football Tailgate” joins CSTV’s post game show “SEC
FOOTBALL NATION ON CSTV,” recapping all the day’s action and featuring
interviews with players and coaches, giving fans wire-to-wire coverage of the
best college football has to offer.

Chick-fil-A, Inc., is the nation’s second-largest quick-service chicken
restaurant chain (based on sales) with more than 1320 restaurants in 37 states

D.C. Credited with inventing the
boneless breast of chicken sandwich, the chain has produced sales gains for 39
consecutive years and reported system-wide sales of $2.27 billion in
2006. Further information is available at www.chick-fil-a.com.

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