Thomson Intros VOD Watermarking Technology

Thomson says a uniquely powerful deterrent to piracy is now available whereby video on demand (VoD) operators can identify content on a per transaction basis. The combination of Thomson’s Sapphire VoD server and NexGuard’s watermarking technology now offers VOD end-to-end content tracking and piracy deterrence solution.

Watermarking adds an invisible and indelible code to video sequences. What makes the NexGuard and Sapphire combination particularly powerful is that a unique code is created and watermarked each time the content is requested. As a content tracking tool, it allows forensic examination to determine the source of any illegally copied and redistributed content. The NexGuard solution, which has been widely adopted by studios, post production facilities and in digital cinema applications, is also implemented in set-top boxes for cable, satellite and IPTV applications.

“By implementing Thomson NexGuard inside the Sapphire server, we extend the availability of watermarking to a per VoD session basis, so content owners can trace content down to the individual recipient,” said Jean-Luc Moullet, vice president and head of Thomson’s Software and Technology Solutions business responsible for NexGuard. “The result is a system which allows the vast majority of users, who have no interest in piracy, to view content when and where they want, while providing a reliable means of finding those engaged in illegal activities.”

“Producers, studios and distributors can now consider releasing prime content, at superior quality levels, for VoD and DVD at the same time,” added Patrick Montliaud, Senior Vice President of Thomson’s Integration and Networking Solutions business unit, the development center that combines the market-leading Sapphire server with NexGuard technology-based Shield. “Cable and IPTV network operators who select this solution will be able to demonstrate to content owners that they are putting the highest anti-piracy barriers in place, which in return should enable them to negotiate for the earliest access to premium content.”

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