Panasonic Signs Official Worldwide Olympic Partnership Agreement

the brand by which Matsushita Electric Industrial Co., Ltd. is known, announced
it has signed an agreement with the International Olympic Committee (IOC) to renew
its Official Worldwide Olympic Partnership for another eight years through to
the 2016 Olympic Games. The signing ceremony, held at The Banqueting House in

London, was hosted by IOC
President Jacques Rogge, and Fumio Ohtsubo, President of Matsushita Electric
Industrial Co., Ltd.

Under the
terms of the agreement, Panasonic continues as the Official Worldwide Olympic
Partner in the Audio and Video Equipment category, enabling billions of sports
fans to watch the Olympic Games using the latest high definition (HD) broadcast
systems and audio visual equipment developed by Panasonic. The sponsorship
category will be extended to also include Digital Still Cameras.

is proud to announce its commitment to support the Olympic Movement for another
eight years through to 2016, building on its nearly 20- year partnership with
the International Olympic Committee,” said Fumio Ohtsubo. “Through
our commitment to the Olympic Movement, we want to make it possible for people
around the world to share the passion of the Olympic Games with our HD
technologies whether they are in the stadium or watching from home. Panasonic
promises to bring the excitement of the Olympic Games to life.”

Rogge welcomed the renewal of the Panasonic’s partnership, “Panasonic has
been a valued partner of the Olympic Movement since our worldwide TOP programme
began. Panasonic’s global reach, expertise and cutting edge audio and video
technologies have proved essential over the last decade in the efficient
staging of the Olympic Games. Panasonic’s vision for the continued innovation
of high definition technology is a true testament to the Olympic spirit of excellence,
friendship and respect.”

has been an Official Worldwide Olympic Partner since The Olympic Partner (TOP)
Programme started in 1988, for the Calgary Olympic Winter Games and Seoul
Olympic Games, in the Audio and Video Equipment category with the aim of
providing financial and technical support to the staging of the Olympic Games.

For more
information on Panasonic’s Olympic partnership activities, please see:

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