JumpTV adds the BIG EAST Conference

Inc. (www.jumptv.com), a provider of broadcasting
international television and sports over the Internet, announced that it has
entered into a partnership with the BIG EAST Conference to design and power the
conference’s new multiplatform broadband environment through its JumpTV Sports
division, which encompasses the recently acquired XOS Network. The BIG EAST
platform launches this week for fan access at www.BIGEAST.org.

“As JumpTV
Sports paves the way for innovation and interactivity, we’re pleased to welcome
the BIG EAST to our ever-growing network of professional and collegiate sports
sites,” said Nada Usina, president, JumpTV Sports. “The BIG EAST
Conference encompasses 16 schools known for both their outstanding academic
reputations as well as their athletic prowess. The league’s reputation,
diversity and strength are sure to be a catalyst for increased attention to its
new site.”

the partnership, the JumpTV Sports broadband platform provides the BIG EAST
with an official conference Web site complete with the following exclusive
features including a branded broadband video channel (www.BIGEAST.tv), which will
offer annual, monthly and seasonal championship packages along with game-of-the-week
football contests, an official photo store, an official mobile store with mobile
alerts and online auctions.

“Since its
formation, The BIG EAST Conference has been very creative in developing and
exploiting television and technological initiatives that generate exposure for
our member schools,” stated BIG EAST Conference Commissioner Michael
Tranghese. “This innovative approach began back in 1979 as we recognized
the potential and power of cable television before anyone else, and continues
today as we partner with JumpTV to proudly re-launch our official conference
Web site, www.bigeast.org, and also venture into the world of broadband video
with the launch of a new broadband video channel that will offer our fans the
ultimate in interactivity through a seamless broadband experience. This new
broadband video channel, www.bigeast.tv, again underscores our status as a
cutting-edge leader within the collegiate sports realm.”

EAST is the 12th conference within the JumpTV Sports network. JumpTV
purchased XOS Network in August to leverage the company’s expertise with
interactive media, online sports advertising, consumer data-capturing (known as
the One-Fan Profile), and multiplatform broadband development and

“This is a
proud moment for our company,” Usina said. “JumpTV has a strong global presence
with content partners in more than 75 countries and subscribers in more than
100 countries worldwide. The combination of the former XOS Network and JumpTV’s
strengths, through the JumpTV Sports division, will allow the BIG EAST to have
an interactive edge over other conferences outside the JumpTV Sports network.”

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