DIRECTV Deploys Omnibus iTX for HD CONUS Project

Systems announced that it is in the final stages of deployment of its largest
iTX installation for DIRECTV, Inc., the leading satellite television service
provider in the

States. The Omnibus iTX software-based
transmission solution will be used for DIRECTV’s HD CONUS expansion project,
which will enable DIRECTV to initially deliver up to 100 national channels by

This prestigious and groundbreaking project involves 80 fully redundant HD
playout channels and includes HD ingest and advanced integration with DIRECTV’s
business and control systems. The solution makes extensive use of the new Dolby
Digital surround sound capabilities available in iTX and is deployed entirely
on industry-standard HP ProLiant and BladeSystem servers. Omnibus has teamed
with Accenture for professional services on the HD CONUS project.

“iTX takes a dramatically different approach to content management, advertisement
insertion and transmission by exclusively using standard IT server and storage
technologies,” said Tim Mendoza, Omnibus Systems’ executive vice president
and business unit manager for the

Americas. “The result is a
highly scalable software solution that transforms traditional proprietary broadcast
operations into highly effective open platforms. iTX’s customers can not only
leverage the massive processing power that is current in today’s off-the-shelf servers,
but also migrate, as required, to ever more powerful future IT

iTX has revolutionized the television and video production/distribution industries.
This unique integrated, software-based solution from Omnibus Systems
incorporates key broadcast components such as automation, master control, digital video effects,
branding, video ingest and HD/SD/IP outputs to enable simpler, more
cost-effective operation of broadcast and IP channels and services.

“This is a significant milestone in the
history of this industry,” said Ian Fletcher, Omnibus Systems’ chief
technology officer. “Until now the transition to software-based playout
solutions has been traditionally limited to small, specialist channels. The
power of iTX and the vision of DIRECTV have together demonstrated that such enterprise-class
solutions are now not only viable, but in fact the most logical choice. Any
broadcaster looking to build a playout center has to look carefully at the huge
financial and technical advantages of adopting this approach.”

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