BSkyB Networked Media Distribution Centre Goes Live

The first phase of the NMDC provides Sky Sports with a centralized system
for ingesting content from the production system based around a Leitch Nexio
server platform. Content and associated data is ingested in to the NMDC and the
operators now have the ability to publish Sports content to Sky’s web site and
mobile partners through a single, streamlined and integrated system.

As with News based content, speed, flexibility, simplicity and workflow are
key for Sky Sports content and the Dayport system fulfils all these needs via a
simple browser based intuitive system that enables operators to focus on
content rather than overcoming technical hurdles.

On the first day of live use at the start of the FAPL (Football Association
Premier League) the system was used to publish in-game goal alerts, match
highlights, weekend round-ups and manager reactions for all Premier League
matches to all five major UK mobile network operators.

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