Bank of America to Put Fans in the Driver’s Seat for the 2007 Bank of America 500

Bank of
America, the Official Bank of NASCAR, announced its promotional campaign for
the upcoming Bank of America 500 at Lowe’s Motor Speedway on October 13, 2007.
The campaign offers customers a chance to live in the high-octane world of
NASCAR racing through a number of fan-friendly opportunities including a
contest to determine the Honorary Grand Marshal for the race, a free uptown

Charlotte race-themed
festival, and access to a suite of personal banking products and rewards
designed specifically for NASCAR’s 75 million fans.

fans hold a special place in their hearts for Charlotte and the Bank of America
500, and this campaign is meant to recognize that incredible loyalty,”
said Ray Bednar, Global Sponsorship Marketing executive for Bank of America.
“We hope that in creating these opportunities we are providing fans with an
incomparable customer experience that speaks directly to their passion and
could only be attained with Bank of America.”

Bank of
America’s marketing efforts around the 2007 Bank of America 500 include:

Bank of

America 500
Honorary Grand Marshal Contest

“Bank of America 500 Honorary Grand Marshal” contest gives fans the
opportunity to audition their best ‘start your engines’ command and signal the
world’s best drivers to fire their ignition switches during the bank’s
signature race.

Fans have
two ways to win a spot to compete in the contest, which will be held on October
9 during the Bank of America 500 Fan Fest in uptown

Charlotte. Fans can visit any Charlotte-area
Bank of America banking center between September 17, 2007 and October 1, 2007
to pick up an entry form. Fans may also enter to win a contest spot on-site at
the Food Lion AutoFair at Lowe’s Motor Speedway on Saturday, September 15,

In total,
20 fans will audition before a panel of celebrity judges who will score each
“Gentlemen, Start Your Engines” performance on delivery, creativity
and overall enthusiasm. The winning performance will earn one lucky fan the
title of ‘Honorary Grand Marshal’ of the Bank of America 500, a VIP experience
for them and a guest — including the opportunity to ride in the pace car at
the start of the race, pit passes, seats in an exclusive fan section on Turn 4,
access to a private food court, and food and beverage vouchers — and a gift
pack of Bank of America 500 racing merchandise. (No purchase necessary to enter
or win.)

Judges for
the “Bank of America 500 Honorary Grand Marshal” contest include
Charlotte Mayor Pat McCrory, NASCAR driver Kasey Kahne, Lowe’s Motor Speedway
President and General Manager H.A. “Humpy” Wheeler, Charlotte Bobcats
President Fred Whitfield and one lucky Bank of America associate. NASCAR driver
Kenny Wallace will emcee the event.

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