BBC Sport to broadcast Super Bowl for first time

BBC Sport
will broadcast the Super Bowl live, over the next two years, having signed an
exclusive free-to-air deal with the NFL.

two-year deal will also include exclusive free-to-air highlights of the NFL
London game on 28 October 2007 between the Miami Dolphins and the New York
Giants at Wembley Stadium, plus any other NFL London games that may be
scheduled for next year.

Super Bowl
XLII will be broadcast live from
Arizona on
Sunday 3 February 2008 and Super Bowl XLIII will be broadcast live from

in 2009.

On the
deal, Philip Bernie, Head of BBC TV Sport Editorial, said: “The Super Bowl
is one of the world’s great sporting events and we are delighted that, after
many years of covering it on BBC Radio 5 Live, we are now also going to be
showing it on BBC Television.

“The Super
Bowl always attracts great interest and we are really looking forward to
providing a new showcase for this huge occasion.”

Kirkwood, Managing Director of NFL

UK, commented: “We are
thrilled to be announcing a partnership with the BBC.

represents a major landmark in the growth of our sport in the

UK and will
help us to establish the NFL as a significant part of the sporting landscape

BBC’s reputation in the presentation of televised sport is unrivalled and we
are very excited about working closely with them.”

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