TANDBERG Television To Receive Emmy Award for OpenStream VOD Platform

Television, part of the Ericsson Group, will be awarded a Technical and
Engineering Emmy Award from the National Academy of Television Arts and
Sciences for its OpenStream Digital Services Platform, in recognition of the
platform’s pivotal role in driving the growth of video-on-demand (VOD)
television services.

The award
for the “Development, productization, and commercialization of interactive
Video-on-Demand (VOD) two-way infrastructure and signaling, leading to large
scale VOD implementations” will be formally presented to TANDBERG
Television at a ceremony held during the International Consumer Electronics
Show (CES),

Las Vegas,
on January 7, 2008.

TANDBERG OpenStream platform has enabled the rapid deployment of VOD and the
realization of commercial on-demand business models through its ability to allow
service providers to easily deploy open VOD architectures. This enables
operators to accelerate time to market of new services by using best-in-class
VOD servers, applications, billing systems and other system components,
avoiding single vendor lock-in which hampers flexibility and growth.
OpenStream’s unique, open architecture extends the head-end beyond VOD to
support television’s next generation of interactive services. The OpenStream
platform has been widely deployed by all major North American cable operators
since its introduction in 2002 and is now being used by operators in Asia and
in Europe such as Oriental Cable Network (OCN) in

and UPC in the


are proud that the National Academy of Television Arts and Sciences has
recognized the central role that OpenStream has played in the introduction of
on-demand television,” said Eric Cooney, President and CEO of TANDBERG
Television. “VOD gives service providers the competitive advantage of
offering TV subscribers high levels of consumer satisfaction and unparalleled
control over watching their favorite TV programs. With OpenStream, operators
can rapidly deploy new consumer applications such as ‘start-over’ and network
PVR, with a cost-effective, flexible and scaleable open VOD platform.”

More than
80 percent of all on-demand content seen by

U.S. cable subscribers is made
possible by TANDBERG On-Demand Solutions. Top five

US operators who have publicly
announced large scale deployments of the OpenStream platform include Charter
Communications and Time Warner Cable. OpenStream was also selected as the
platform of choice for the small to mid-size market by the National Cable
Television Cooperative (NCTC), which represents over 1,000 independent cable
operators serving more than 14 million subscribers nationwide.

Technology & Engineering Emmy Awards honor achievements in two areas:
Science Engineering & Technology for Broadcast Television, which includes
broadcast, cable and satellite distribution and Broadband and Personal
Television encompassing interactive television, gaming technology, the
Internet, cell phone, private networks, and personal media players. A blue
ribbon panel of industry professionals reviews and recommends technologies and
potential awardees.

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