Wildcard Sports Network to broadcast CFL content on Joost

a provider of mobile digital entertainment and the Canadian Football League, announced
their plans to carry CFL content on Joost, the first broadcast-quality Internet
television service. The CFL action will be featured on Wildcard Sports Network,
the new Sports Channel from Wildwave. The CFL will become the first league in
the world to be carried in season on Joost.

Joost provides a new way of watching TV that combines the best of full-screen
television entertainment with online interactive and community benefits, to
bring an unprecedented selection of video content to viewers anytime, anywhere.

“We’re delighted to be launching Wildcard Sports Network with CFL content”,
says Stephen McCormack, CEO of Wildwave. “There is a huge pent up demand for
Canadian Sports and the CFL in particular, across the World and with the launch
of Wildcard Sports Network on Joost, with the CFL as our featured launch
partner, we can now provide this compelling League’s most hard-hitting content
to a worldwide audience on today’s most advanced Internet TV platform.”

“Partnering with Wildwave and Joost allows us to extend our reach with fans in

North America and across the world,” said CFL
Commissioner Mark Cohon. “We are excited to work with Joost as we continue to
build on our commitment in offering fans content on as many platforms as
possible and showcasing the excitement of our players and our game.”

The Wildcard Sports Network will feature hard-hitting and compelling video from
the CFL each week and will include Plays of the Week, Game Highlights and the
best action from the previous weekend’s games.

“This represents a major step forward for the CFL and for professional sports
worldwide, especially as a strong addition to the Leagues mobile, broadband and
other ‘non-traditional’ media offerings” says Tony Dillistone, Head of
Development, North America for Wildwave “ We intend to promote the CFL very
aggressively on the new channel and plan to introduce a range of exciting
community loyalty-building and interactive features such as game listings,
results widgets and fan-generated content over the coming months.

Joost users can watch the channel in continuous programmed mode or can skip to
their favorite programs via the innovative menu system.

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