Royals Fans to Watch Highlights and Replays on World’s Largest HD Display

The Kansas
City Royals and Daktronics announced that the world’s largest high definition
(HD) light emitting diode (LED) video display will be installed at Kauffman
Stadium prior to the start of the 2008 Major League Baseball season.

HD-X LED technology will be installed in a huge outfield structure behind
center field measuring more than 100 feet high by 85 feet wide, topped with the
familiar Royals’ iconic golden crown. The LED display will contain more than
1800 full-color lines of resolution with lines on 16 millimeter (.63”) spacing.
The display will be the largest HD LED board in the world, surpassing the
former record holders designed and manufactured by Daktronics for Dolphin
Stadium in
Miami and Darrell K Royal – Texas
Memorial Stadium on the campus of the
Texas in


Kansas City Royals organization is extremely excited about this high-tech
addition to Kauffman Stadium,” said Kevin Uhlich, Senior Vice President,
Business Operations for the Kansas City Royals. “We’ll be installing the very
latest in Daktronics HD LED video technology to provide the best game day
presentation for fans, in incredible detail that is larger than life. The sheer
size of the main display will allow us to show live and recorded video in high
definition, while at the same time provide much more statistical information,
graphics, animation and other energizing content. Imagine replays, highlights
and images that are 100 feet tall. It will be very impressive.”

“Our new
HD-X technology offers great new features, including ultra-wide viewing angles,
increased contrast with deeper blacks and more vibrant colors, and world-class
video processing for improved image quality,” said Reece Kurtenbach, Vice
President of Daktronics Live Events unit. “The HD-X technology is an important
development in the LED video marketplace and we are pleased to have the Royals
among the recent venues to choose it.”

The 2008
season upgrade will also include Daktronics LED technology incorporated into
the fence in left field, which will be used to display up-to-the-minute scores
and information from other games in progress. The outfield fence display will
measure approximately 8 feet high and 128 feet wide.

equipment will be installed prior to the start of the 2009 season. Two LED
displays will be positioned on the fascia of the upper deck seating along right
field and left field. These ribbon boards will measure approximately 4 feet
high by 380 feet long. Also included will be two additional LED displays
positioned in the outfield above the new restaurant/bar and above the new Hall
of Fame, each to measure approximately 5 feet high by 108 feet long. Fans near
the Little “K” baseball field, and by the “Taste of KC” plaza area, will also
be able to catch the action on Daktronics LED video displays.

“We are
pleased to partner with the Kansas City Royals, HOK Sport and Hunt Construction
to help make Kauffman Stadium one of the premier sports facilities in Major
League Baseball,” said Tony Mulder, Daktronics Regional Sales Manager. “Combined
with all the new ballpark enhancements, the world’s largest HD display will
provide fans with the ultimate game day experience.”

addition of the new HD video board and outfield fence display are two of many
significant improvements that will take place over the next two years at the
ballpark. The renovation of Kauffman Stadium, designed by HOK Sport, includes a
grand open entrance into the ballpark; improved concourse areas with more food
options and shops, which will double the size of the current concourse;
enhanced outfield plaza areas; additional fan-friendly seating; and a new
Royals Hall of Fame. The entire project will be completed by opening day 2010.

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