Sportingo Completes $3.2 Million Investment

Media Active Capital Limited announces that it has completed a $3.2 million
investment in Sportbuzz Limited, which manages the online sports content
network, This is IMAC’s 14th investment since its IPO in April

launched in February 2007, Sportingo is an online community for sports
enthusiasts which allows them to publish articles and access sports related
information such as news, statistics and guides to sports related video content
available online. The content is professionally edited by Sportingo’s own team
of renowned sports journalists. In June this year Sportbuzz also completed the
acquisition of, one of the

UK’s most popular football blogs.
The Sportingo network has since grown in popularity to serve more than 550,000
monthly unique users.

company was founded by Tal Barnoach (Chairman) and Ze’ev Rozov (CEO) who have
extensive experience in the interactive media and sports content industries.

McKenna, Director of IMAC, said:

is a progressive media company which is well positioned to benefit from the
rise in user-generated content, social networking and the take-off of broadband
video. IMAC’s investment will allow Sportingo to grow its already significant
user base and to begin monetising this highly attractive and ‘sticky’

Barnoach, Chairman of Sportbuzz, said:

investment comes at an important time as we make further improvements to
Sportingo and continue to provide the best possible forum for sports
enthusiasts generated content. We are confident that with IMAC we have an
equity partner who will help build Sportingo into one of the most exciting fan
focused online experiences.”

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