IZOD Center to Be New Name of Meadowlands Arena

Heusen Corporation announced that it has been awarded the naming rights to the
sports, concert and family entertainment facility currently known as
Continental Airlines Arena. The Arena, which will be renamed “IZOD Center,” is
located in East Rutherford, New Jersey and is operated by the New Jersey Sports
& Exposition Authority (NJSEA).

together with its designated agent, Nets Sports and Entertainment, LLC, oversaw
the bidding process that resulted in the award of the rights to PVH. The

will make its official debut on the night of October 31, 2007, when the Nets
open their 2007-2008 season against the Chicago Bulls.

addition to being home to the NBA’s Nets, the soon-to-be

hosts hundreds of different events. It is considered one of the top concert
venues in the country, with Bruce Springsteen being a frequent performer. Other
artists that have performed at the Arena include Billy Joel, Elton John,
Madonna, U2, Celine Dion, Eric Clapton, Bon Jovi, and Eminem. Van Halen, which
is on a national concert tour throughout the

with its original lead singer David Lee Roth for the first time in 22 years,
will be the first to perform at the re-named arena. The Arena is also a premier
venue for family shows, including Disney on Ice, Harlem Globetrotters, Sesame
Street Live, Champions On Ice and the Ringling Bros. and Barnum & Bailey
Circus, as well as the site of numerous corporate events.

PVH is a
New York Stock Exchange-listed public company with a history dating back to
1881. Its executive headquarters is located in
New York
City and its administrative and operational headquarters is located

New Jersey. PVH employs approximately 1,000
people in

New Jersey
and over 11,000 worldwide. The company is an active corporate citizen of the
State of

New Jersey,
being involved in charitable programs including the

Somerset County United Way, numerous
independent initiatives, such as The Resource Center for Women and Their
Families, and Special Olympics, and many other New Jersey-based initiatives. It
is also involved with State of

Jersey and Federal agencies and private
not-for-profit entities in the Save Ellis Island campaign.

IZOD is a
sport-inspired lifestyle brand with global reach and appeal among a broad base
of consumers. The brand is seen in a full complement of national broadcast,
print, outdoor media and cinema campaigns and in a broad array of marketing
initiatives conceived and produced by the in-house PVH Marketing and
Advertising Group. These efforts include sponsorships of the New Jersey Nets,
the New York Mets, The Golf Club at Chelsea Piers and the lifeguard corps for
Los Angeles

Miami Beach and
the Walt Disney World resorts and water parks.

Marketing and Advertising Group will be called upon to create signage and other
visual presentations, advertising and other marketing initiatives to refresh
the appearance of the facility and generate greater awareness of its events.
Arena staff will also be outfitted in event-appropriate IZOD brand apparel
specially logoed for the Arena.

“We look
forward to our new partnership with PVH,” said NJSEA Chairman Carl Goldberg. “It
is a strong, financially stable company that offers, through IZOD, a brand that
appeals to the broad range of consumers we want to attract to the

PVH’s in-house marketing and advertising team demonstrated through its IZOD
advertising campaigns and its vision for the

that it understood how to best promote the building and its array of events and
the team’s ability to carry out that vision.”

“We are
extremely excited to have secured the naming rights opportunity to the
Meadowlands Arena and are committed to enhancing its visibility and prestige
locally and nationally as a premier sports, concert and family-entertainment
venue,” said Allen Sirkin, President and Chief Operating Officer of PVH. “We
are thrilled to have this opportunity in our own backyard and believe our IZOD
brand is the perfect brand to promote the Arena and its programming. We thank
the NJSEA, Nets Sports and Entertainment, and the Governor’s Office for having
the faith in us, our brand and our marketing team, as well as our vision for

Center, to carry the building through
its next stage of history.”

demonstrated to the NJSEA an impressive activation platform to help refresh and
rebrand the Arena and we believe both the IZOD brand and the

will greatly benefit from the building’s close proximity to the fashion capital
of the world and the planned Xanadu development,” said Brett Yormark, President
and CEO, Nets Sports and Entertainment, LLC.

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