HDNet Continues Ratings Domination on Friday Nights

to TNS Media Research of set top box data in a major market, HDNet again
achieved a dominant share of the high definition viewing audience.

to the real-time data captured by TNS Media, the HDNet networks excelled in
prime time on Friday nights beating other HD networks such as HBO HD, Discovery
HD and ESPN HD. HDNet’s Friday numbers also beat standard definition networks
including SPEED, Style, and IFC.

Led by the
all-new “Inside MMA” and “HDNet’s Friday Fight Night,” HDNet’s share of the
high definition viewing audience for Friday 9/14, as well as Friday 9/21 is as

9/14 – All Day: 8%

9/14 – Primetime: 10%

9/21 – All Day: 8%

9/21 – Primetime: 11%

outperformed all other HD-exclusive networks in all dayparts, and beat both
cable and broadcast simulcast and SD networks.

the stellar performance of the HDNet networks shows that our viewers love not
only our Friday Night line-up but all of the innovative original programming
that our networks offer,” said Mark Cuban, president and co-founder of HDNet. “From
‘Dan Rather Reports,’ to ‘Inside MMA,’ from our ‘InFocus’ series of
documentaries to HDNet Movies’ strong lineup of Original Movies from HDNet
Films – not to mention our unique Sneak Previews of theatrically released
motion pictures, before they reach theaters, our programming is definitely
resonating with high definition viewers.”

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