Kodak to Conclude Olympic Sponsorship

the closing ceremonies of the Beijing 2008 Olympic Games, Eastman Kodak Company
will conclude its sponsorship as the Official Imaging Sponsor of the Olympic

Olympic Games and the International Olympic Committee have played a major role
for Kodak historically, helping us to showcase products, innovations, and
services,” said Kodak’s Elizabeth Noonan, Director, Brand Management.

“As we
complete the transformation of Kodak, it makes sense for us to take a new
direction,” Noonan said. “Digital technology changes everything, including the
way we market our products and services. Our new business strategy requires us
to reassess our marketing tactics as well, and adapt them to changing market
conditions and evolving customer behavior.”

Kodak is
one of 12 sponsors in The Olympic Program (TOP), the top-tier partnership level
for companies supporting the Games. Kodak will fully participate as a TOP
sponsor through the 2008 Beijing Games. These include operating a
20,000-square-foot Kodak Image Center for accredited photojournalists to
process, edit, and upload their photos of Olympic athletes; a polyclinic for
diagnostic imaging and treatment of athletes’ injuries; and accreditation
badging for thousands of Olympic participants, families, volunteers, guests,
journalists and officials.

“We have
enjoyed a long, fruitful relationship with the Olympic movement and the IOC, and
we wish them every success in the future,” Noonan said.

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