Tennessee Titans Choose Daktronics for LP Field Video System Upgrade

Titans fans attending the team’s home games this season have enjoyed a major
technology enhancement at LP Field. Titans fans are experiencing exciting
programming on two new large Daktronics video displays, each measuring
approximately 24 feet high by 90 feet wide, retrofit into the center of the
existing end zone scoreboard structures. Installation was completed earlier in
the summer and the displays were used for several events leading up to the
start of the NFL regular season.

The two
video displays are the second phase of a scoreboard upgrade that began prior to
the start of the 2006 season, when the Titans contracted with Daktronics to
enhance other sections of the end zone scoreboards with new fixed digit, light
emitting diode (LED) scoreboards and new full-color LED auxiliary displays,
similar but smaller than the new primary video boards installed this summer.

addition to being nearly three times as wide as the previous video displays,
the new boards use the latest in LED technology for increased clarity, greater
viewing angles, improved reliability, and reduced power consumption. Each of
the new end zone boards are comprised of more than one million individual red,
green and blue diodes, providing high resolution with enhanced image
reproduction of the digital video and other information to be shown.

are pleased to continue our partnership with the Titans with this major system
upgrade,” said Kyle Adams, Regional Sales Manager for Daktronics. “I
am confident the fans will absolutely love the new video displays and the
flexibility and entertainment value they will provide.”

multi-million dollar upgrade will add to an integrated system that includes
scoring, timing, statistics display, message, advertising and video. LP Field
is the 17th National Football League venue to incorporate an integrated
Daktronics “Super System”. Other recent NFL projects include systems
for Heinz Field in
Pittsburgh, Dolphin Stadium
Miami, the Louisiana Superdome, and the
Arizona Cardinals’
University of
Phoenix Stadium in

Glendale. Daktronics systems are installed at
a total of 26 NFL venues.

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