Avid, Masstech sign integration deal

Avid Technology will integrate Masstech Group’s SAvISM (Smart Avid Interface) and Avid Transfer Manager server, a move both companies believe delivers significant improvements in workflow productivity to broadcasters.

“Avid has clearly established itself as a world leader in video editing and we are pleased to be working closely with them to deliver greater workflow efficiencies through the tight integration of our products,” says Sudy Shen, president and CEO, Masstech Group Inc. “We look forward to continuing our strong relationship with Avid and working together to make digital file based workflows – from ingest, to editing, to playout – a reality for all broadcasters.”

The collaboration between the two companies allows users of Masstech’s SAvI to streamline workflow processes throughout the on-air environment. Broadcasters can automate the movement of content across a number of concurrent workflows which can include ingest, archive, automation, editing, news and playout systems.

Johnathon Howard, director, Broadcast & Media Publishing at Avid says,“We are pleased that Masstech is solving customer problems by integrating with our solution. No one vendor can do everything and Avid is dedicated to keeping our system open so that companies like Masstech can continue to add unique value to the workflow.”

Masstech’s MassStore media lifecycle management solution provides the backbone content lifecycle management and productivity enhancements for today’s most advanced digital television broadcast and production environments. Masstech Group’s SAvI supports both Avid Interplay and Avid Unity environments, to provide a powerful platform for facility content management and storage. Masstech Group’s industry leading MassStore media lifecycle management solution and transcoding platform combined with Avid’s production environments put content storage, archiving and repurposing at the editors’ fingertips.

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