Avid dumps NAB booth as part of strategy shift

Technology, Inc. announced that it will introduce a major shift in its approach
to serving industry professionals in the digital content creation, management,
and distribution industries. Based on extensive market research, Avid plans to
announce a series of customer-focused initiatives in 2008 – all of which will
be designed to make it easier for customers, prospects and the media to
interact with the company.

The company said it would reveal the full details of
its 2008 plan to the public in February, which will set the stage for a blitz
of new user-community initiatives, technical support programs, highly-personalized events, and innovative product announcements throughout the
year. The company also announced that it will not have an exhibition booth at
the 2008 National Association of Broadcasters (NAB) Convention, but plans to be

Las Vegas
next April to meet with customers.

are always evaluating the most effective ways to build closer relationships
with our customers and keep pace with the ever-changing media market. Over the
past few months, we’ve been collecting data from all of our constituents, and
the findings have been clear – we need to connect with users in new ways,”
said Graham Sharp, vice president and general manager of Avid’s Video division. “As a result, we’ll
unveil a series of initiatives in 2008, which we believe will shake things up
for our industry – in every region of the world and across all facets of our
business. In the past, we’ve seen how investing marketing resources in alternative, customer-focused activities, can
be more effective with our users – and to our bottom line. It’s time for Avid
to start giving something back to the industry and these activities will create
a more vibrant community where customers and newcomers can learn, share, and
understand where the industry is headed – and how they can help shape it.”

Those who
are interested in receiving more information about Avid’s customer-focused
initiatives in 2008 can register for e-mail alerts at: www.avid.com/we-are-listening

Password must contain the following:

A lowercase letter

A capital (uppercase) letter

A number

Minimum 8 characters


The Latest in Sports Video Production & Technology
in Your Inbox for FREE

Daily Email Newsletters Monday - Friday