comScore Releases Top Japanese Web Rankings for October
Story Highlights
comScore,
Inc. released its October rankings of the most visited and fastest growing
Internet properties in
Japan
based on data from its comScore World Metrix service. In October, nearly 54
million Japanese accessed the Internet, with Yahoo! Sites maintaining its
position as the most-visited property. Yahoo! Sites remained the
top-ranked property in
Japan
with 41.3 million visitors, followed by Google Sites with 31.7 million visitors
and Microsoft Sites with 29.4 million visitors.
“Yahoo!
maintains its hold on the Japanese Internet market,” said Maru Sato, Managing
Director of comScore
Japan.
“Their sites reach nearly 77 percent of the total Internet audience in
Japan.”
Top 10
Properties by Japanese Unique Visitors, Age 15+*
October 2007
Total
Japan
– Home and Work Locations**
Source: comScore World Metrix
Total
Unique Visitors
Oct-2007
Total Internet:
Total Audience
53,957
Yahoo!
Sites
41,343
Google
Sites
31,679
Microsoft
Sites
29,432
Rakuten
Inc
28,547
NTT Group
25,736
FC2 inc.
24,559
Nifty
Corporation
22,828
Livedoor
22,538
Wikipedia
Sites
21,115
GMO
Internet Group
19,314
*Ranking
based on the top 100 Japanese properties in October 2007.
**
Excludes traffic from public computers such as Internet cafes or access from
mobile phones or PDAs.
Propelled
by interest in the Ministry of Defense payoff scandal, news sites IZA.ne.jp and
JIJI.com both experienced increases in traffic as people sought the latest
developments in the story. IZA.ne.jp experienced a 60-percent gain to 8.6
million visitors, making it the top-gaining property for the month, while
JIJI.com increased 57 percent to nearly 3 million visitors.
In
October, several sports events caused both Nikkansports.com and Sponichi.co.jp
to experience an increase in visitation. Driven by
Japan’s Daisuke Matsuzaka pitching
for the Boston Red Sox in the Major League Baseball World Series, Japan
Professional Baseball’s Japan Series and controversy surrounding the Boxing
Flyweight World Championship match, Nikkansports.com grew 35 percent to 4.1
million visitors while Sponichi.co.jp rose 12 percent to nearly 2.7 million
visitors.
Top 10
Gaining Properties by Japanese Unique Visitors, Age 15+*
October 2007 vs. September 2007
Total
Japan
– Home and Work Locations**
Source: comScore World Metrix
Total
Unique Visitors
Property
Sep-2007
Oct-2007
% Change
Total Internet:
Total Audience
53,761
53,957
0
IZA.NE.JP
5,382
8,632
60
JIJI.COM
1,867
2,926
57
Nintendo
Co.
2,156
2,930
36
NIKKANSPORTS.COM
3,066
4,138
35
WALKERPLUS.COM
2,264
2,830
25
OKWAVE.JP
3,400
4,204
24
TBS.CO.JP
3,646
4,365
20
SMARTER.CO.JP
2,803
3,350
20
NTV.CO.JP
3,536
4,028
14
SPONICHI.CO.JP
2,394
2,693
12
*Ranking
based on the top 100 Japanese properties in October 2007.
**
Excludes traffic from public computers such as Internet cafes or access from
mobile phones or PDAs.