Leafs TV Telecasts Go Interactive

LiveHive Systems, a pioneer in interactive television,
announced that it has signed an agreement with Maple Leaf Sports &
Entertainment (MLSE) that will bring interactive television to five Leafs TV
broadcasts of Toronto Maple Leafs games.

Beginning with tonight’s game between the Los Angeles Kings and the Toronto
Maple Leafs, fans watching on Leafs TV or via NHL Centre Ice will be able to
participate in a five-game contest that involves interaction with live hockey.
Powered by LiveHive’s NanoGaming technology, the game — called Leafs TV Game
Master — allows fans to play along while they watch, accumulate points, and
qualify for prizes. Players make such predictions as who will get the next
goal, as well as answer trivia questions, and chat with other fans. To play,
viewers go online to www.mapleleafs.com/gamemaster before each game and click
on the ‘Launch the Game’ button.

“Hockey is Canada’s national game and the many viewers of our most watched
team, the Toronto Maple Leafs, will now be able to see for themselves how hockey
telecasts can be interactive,” said Robert Riopelle, Co-Founder and Vice
President, Business Development, LiveHive Systems.

Previously, LiveHive brought its NanoGaming technology to football, baseball,
NASCAR, Mixed Martial Arts, and reality TV.

“We are pleased to announce our partnership with LiveHive Systems,”
said Chris Hebb, Senior VP of Broadcast & Content, Maple Leaf Sports &
Entertainment (MLSE). “Bringing interactivity to Maple Leafs hockey is an
exciting way to get our fans even more engaged.”

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