Canon Launches Super Bowl XLIII Sweepstakes

Inc., the “Official Camera of the NFL” since 1984, announced the launch of a
Super Bowl sweepstakes. An advertisement promoting the sweepstakes which will
award one lucky winner at random a trip for two to Super Bowl XLIII in Tampa
Bay in 2009, will begin appearing on January 14 online and in national
magazines, major market daily newspapers and on the web at

Canon, the longest-tenured sponsor of the NFL, has lined the
football sidelines for years with both high-definition TV camera lenses and the
white lenses used by professional photographers covering the game, delivering
fans favorite sports photos in more detail and in a more inspired way.

“Canon is proud to play such an integral role in bringing
football fans the on-field excitement and drama of the NFL into their living
rooms,” said Yuichi Ishizuka, senior vice president and general manager of the
Consumer Imaging Group at Canon U.S.A. “As the number-one choice of
professional photographers, Canon is already the fans ticket to the game. With
this sweepstakes, one lucky fan will have the exciting opportunity to attend
the world’s most watched sporting event in person next season.”

During the 2007 season, Canon once again put forth a
comprehensive activation plan designed to engage, empower and inspire consumers
to incorporate photography into their everyday lives, through a variety of
contests and experiential and instructional programs.

The “Why Do You Love Football?” photo challenge, which
closed on December 2, is a nation-wide amateur photo contest in conjunction
with the Pro Football Hall of Fame, which aims to capture the fun, passion and
excitement of youth football. Canon’s “Shoot Like a Pro?” sweepstakes gave fans
of ten NFL teams an opportunity to shoot photographs from the sidelines like a
professional sports photographer. As part of the experience, NFL team
photographers worked alongside the winners offering advice, suggestions and
tips on how to shoot action sports photographs.

Additionally, throughout the season, fans were encouraged to
visit Canon’s NFL microsite at which served as the
information hub for all Canon NFL programming. The site offered fans the
opportunity to enter the “Why Do You Love Football?” photo challenge,
participate in a weekly trivia contest, receive video photo tips from Sports
Illustrated photographer and Canon Explorer of Light Peter Read Miller, view
Canon’s “Why We Love Football” television commercial and get information on
Canon products and special offers.

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