Women’s Professional Soccer league gets name, logo, and website

The women’s professional soccer league launching in Spring 2009 now has a name,
Women’s Professional Soccer (WPS). The unveiling of the league logo and
launch of its website, www.womensprosoccer.com, debuted today at the National Soccer Coaches Association of
America (NSCAA) annual convention, taking place through Saturday in
Baltimore, Md.

“A long and careful process led to the selection of Women’s
Professional Soccer and the subsequent WPS acronym,” said Tonya Antonucci, WPS
commissioner. “The league and team owners reviewed countless variations of
league names and logos and conducted numerous focus groups before ultimately
deciding on a brand identity that we strongly believe will resonate with fans
for years to come.”

The WPS logo, developed by branding agency Adrenalin, Inc.,
features a deep navy, red, and gold color scheme while showcasing a familiar
silhouette – FIFA World Cup champion, Olympic Gold Medal winner and Hall of
Fame player Mia Hamm, renowned as a pioneer for women’s soccer.

“I am extremely honored and humbled to personify the WPS
brand, knowing full well that this league will be revered by generations of
soccer fans around the world,” said Hamm. “Above all else, this league
represents opportunity – not just for female soccer players, but for women

“The name and logo provide a solid foundation for the new
league’s brand as the premier women’s soccer league in the world and the global
standard by which women’s professional sports are measured,” said Chicago Team
President and CEO and WPS Marketing Committee Chairman Peter Wilt. “Adrenalin
provided tremendous guidance and creativity while working with the League and a
broad base of outside advisors to create a name and look that represents WPS.”

Also today, the league launched its official website an interactive source for all information related to the league, WPS teams, prospective
players and women’s soccer in general. While online, fans will have access to
behind-the-scenes videos on WPS TV, prospective player blogs, event and
community calendars, league and team news, job and volunteer opportunities,
links to individual team pages, and much more.

“Momentum is definitely in our favor as we draw closer to
the inaugural WPS season in 2009,” said Antonucci. “The next year promises to
be an exciting one for women’s soccer, as our nation’s elite athletes compete
against the best international stars in the Beijing Olympics with the knowledge
that they’ll come home to the opportunity to play professionally. As the
players prepare, we’ll be working diligently toward the 2009 kick-off with more
league and team news, facility announcements, and community events.”

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