Pixel Power will highlight three critical application areas at NAB

Power will highlight three critical application areas master control solutions,
automated news graphics, and sports and live production at NAB.
Power an innovator of graphics-oriented master control solutions is helping
individual and multichannel environments streamline their branding and promo
operations. New solution configurations using Pixel Power’s Clarity 3000 HD and
SD character generator, LogoVision channel branding system and Pixel Promo DJ
software deliver graphics that automatically tailor themselves on the fly,
eliminating complex racks of cascaded “black boxes” in favor of
flexible, multifunction systems that adapt to changing requirements.
Power is also expanding the capability of master control by bringing the power
of flexibility of its advanced graphics systems to bear on the new challenges
facing master control operations. Leveraging its unique Control Toolbox
development environment, Pixel Power is developing exclusive,
application-specific control interfaces that enable master control operators to
easily manage LogoVision and Clarity branding, promo and specialty graphic
functions. A variety of control surfaces, including familiar master
control-style touch screens and graphical user interfaces can be quickly built
to easily customize the systems to any workflow, while reducing complexity and
resource usage.
Power branding and promotion solutions integrate advanced functionality such as
audio embedding, Dolby E and AC 3 support, squeezebacks, delay compensation, as
well as built-in support for video clips and alpha and audio, inputs with DVE
capability, static and animated fonts, and still graphics all into a single
output. The result is a sophisticated platform for world-class branding and
promotion operations in any sized facility. Key products for branding and
promotion applications include:
is Pixel Power’s popular, cost effective, compact channel branding device.
Installed in a broadcaster’s master control environment, LogoVision meets the
needs of automated branding applications with available SD and HD support for
inserting a wide range of graphics elements. It delivers powerful functionality
not previously available in systems at this price point, including multiple
clocks, multi-layer static and animated logos, text crawls and support for
popular graphics formats. LogoVision is designed with flexible interfaces for
seamless integration into any automated master control environment.
Promo DJ is a unique software application used in conjunction with Clarity
character generators and LogoVision branding systems to automate channel
branding and promotion. Pixel Promo DJ automatically imports data from the
station’s traffic system and uses the graphics system to build promotional page
sequences based on pre-definied templates. Pixel Promo DJ can manage an entire
network of Clarity and/or LogoVision graphics devices to create a highly
automated, multi-channel branding solution. Pixel Promo DJ features unique
intelligence that enables it to automatically create appropriate graphics
sequences for each program junction, adjusting on the fly for changing time

Power’s proven prowess in the newsroom has made it the solution of choice for
broadcasters worldwide and a partner of choice for an increasing list of
leading newsroom vendors. At NAB, Pixel Power will highlight integration of
Clairty CGs with several of its newest newsroom partners, including Octopus and
Dalet. With years of MOS-based integration to its credit, Pixel Power is being
chosen as the graphics platform for building newsrooms with modern workflow to
meet the growing demand for HD news broadcasts. Pixel Power will highlight the
compelling HD graphics of leading US news operations as part of its NAB
displays and demonstrations.

Power will be showing the first advanced real-time 3D graphics that are
accessible by all CG operators – not just high-cost “specialists”.
Gone are the support budget overruns, lenghty renders and long hours of
wrestling with complex systems. Pixel Power delivers 3D that CG operators can
use from day one because it was designed to be familiar. Frustrated 3D
pioneers, overwhelmed by the struggles of their existing 3D systems, are
quietly changing to Pixel Power for 3D graphics.

Power 3D graphics even transform, automatically, based on real-time data
sources and automation triggers for maximum visual impact and fluidity. As the
score changes, so does the graphic. At NAB 2008, Pixel Power will be working
with leading, industry-standard data aggregators to highlight this capability.
reduced complexity means that changes can be made on the fly to meet any last
minute requirement during live production. It also means that the Pixel Power
hardware platform has been designed to survive the demands of use on the road.
For the first time, advanced, real-time 3D capability can leave the studio and
be deployed in trucks.

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