Turner Sports’ Coverage of NBA All-Star 2008 a Multi-Platform Slam Dunk

TNT’s coverage of All-Star 2008 (Feb. 15-17) delivered
double-digit growth in key demos for the 2008 NBA All-Star Game, NBA All-Star
Saturday Night and the T-Mobile Rookie Challenge and Youth Jam, according to
Nielsen Media Research’s fast nationals. For its three nights of coverage, the
network averaged 3,270,000 homes, 1,662,000 P18-34, 2,822,000, P18-49 and 2,382,000
P25-54. Additionally, 3.2 million people went online to see exclusive broadband
content at TNT NBA Overtime, Turner’s broadband channel hosted by Michael
Bivins, and fans text voted for the first time for the All-Star Game MVP
(Cleveland Cavaliers forward LeBron James) and 2008 Sprite Slam Dunk champion
(Orlando Magic center Dwight Howard).

“TNT’s 17 hours of NBA All-Star 2008 programming, more than
100 hours of broadband coverage on TNT NBA Overtime, and the inaugural use of
text messaging to help determine the NBA All-Star Game MVP and Slam Dunk
champion clearly resonated with fans on a multitude of platforms,” said David
Levy, president of Turner Broadcasting Sales, Inc. and Turner Sports. “Turner
Sports and the NBA have always prided themselves on cutting edge innovation and
this weekend’s successful event showcased our partnership’s ability to aggregate
and produce sporting events on a variety of mediums.”

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