OmniBus Launches VAR Program for iTX

OmniBus Systems, a provider of comprehensive broadcast
automation and content management solutions, launched a value-added reseller
(VAR) program for iTX, the software-based production and transmission solution.
The program has been developed to enhance OmniBus’ reach into different market
sectors and allows resellers to target and provide a solution to a wide range
of markets including traditional broadcast, IPTV, Internet and mobile TV

The VAR program means that, for the first time, OmniBus is
able to make playout and automation technology available directly through
selected reseller partners — something that has previously been impractical due
to the complex nature of broadcast automation systems.

“Resellers understand iTX more easily, and the
installation, training and operation are dramatically simplified when compared
with systems based on conventional technologies,” said Laura Kirkland,
channel sales manager for OmniBus Systems. “Resellers in Europe, the
Pacific Rim and Asia have already joined the
program, and we are in the process of recruiting many more.”

Potential VARs are taken through a detailed evaluation
process to establish their strengths and potential target markets. Once
accepted into the program, they attend a comprehensive sales and technical
training course at OmniBus’
headquarters, at the end of which they are fully equipped to propose, install
and train on iTX. VARs with an existing support structure in place are also
given the option to offer first- and second-tier support services. Resellers
have access to a range of services from OmniBus, including marketing and
lead-generation support and a dedicated iTX Web site with the latest support
information, software updates, training guides and other product documentation.

More information about OmniBus Systems’ digital asset
management, automation and transmission technology is available online at

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