CBS to Bring ProElite MMA to Television

CBS and ProElite, Inc., a Los Angeles-based entertainment
and media company that produces world class mixed martial arts (MMA) events, have
signed a multi-year agreement that will bring one of the fastest growing
spectator sports to a major broadcast television network for the first time.

Additionally, CBS Interactive and ProElite’s new media
division,, will collaborate on generating interactive content for
both companies’ platforms, including The online offerings could
include streaming of events, clips syndicated across the CBS Audience Network,
and other enhanced content to build an online community around each CBS
broadcast and ProElite event.

“Mixed martial arts is one of the fastest growing
sports in the country and a wildly popular entertainment vehicle for upscale,
young adult audiences,” said Kelly Kahl, Senior Executive Vice President,
CBS Primetime. “It’s original programming for Saturday night; it’s live,
creating an event-atmosphere; and it’s something that hasn’t been seen on
network television, until now.”

“This is a pivotal moment for the sport of mixed
martial arts now that a major television network plans to broadcast live MMA
events during primetime hours,” said Douglas DeLuca, Chief Executive
Officer of ProElite. “We are delighted to enhance our partnership with CBS
to bring American audiences the very best in MMA competition through our
EliteXC brand.

“The network television agreement with CBS is an
important milestone for ProElite as we continue to implement our growth
strategy and develop existing relationships with our international

“Our world-class fighters and the high production value
of our events continue to drive ProElite as a global MMA organization that is
fortified by the bedrock foundation of a partnership with CBS,” said Gary
Shaw, President of EliteXC. “Broadcasting our events on CBS will instantly
engage a new fan base, as well as provide an opportunity for EliteXC to further
establish itself as the world’s premier MMA organization.”

Password must contain the following:

A lowercase letter

A capital (uppercase) letter

A number

Minimum 8 characters


The Latest in Sports Video Production & Technology
in Your Inbox for FREE

Daily Email Newsletters Monday - Friday