Jacked, Inc. and KCAL 9 Partner on Lakers SportsTop

Jacked, Inc. (jacked.com) has partnered with KCAL 9 in
Los Angeles to promote “Carl’s Jr. Lakers
Live SportsTop,” an interactive, two-screen viewing experience for all Lakers
games throughout the remainder of the current NBA season as well as the 2008-09

“Everyone at KCAL 9 is excited to take our award-winning
coverage of the Lakers to an exciting new level with the Carl’s Jr. Lakers Live
SportsTop,” said Don Corsini, President & General Manager, KCAL 9. “Our
partnership with Jacked allows us to enhance the viewing experience for Lakers
fans by providing them with new and innovative online components that will
support the live KCAL 9 broadcast experience.”

Available to Lakers fans through the KCAL 9 Web site
(KCAL9.com), the SportsTop will
provide fans with a synchronized, interactive companion for live Lakers
broadcasts. Users can log on to the site and choose from a catalog of widgets
that they can drag and drop onto the screen to create a fully customizable user
experience with the ability to save their setup for future games. The launch
offering includes a portfolio of 16 widgets including Scoreboard, Player
Profile, Box Score, Play-by-Play, Video, Team and Cheerleader photos, Flickr
Fan photos, Team News and Ticker, and a trivia game. Viewers can also use the
Chat widget to message live with other fans and KCAL personalities – or create
private chat rooms to discuss what’s going on in the game.
“We are always
looking for new ways to reach customers, especially our target of young, hungry
guys, 18-34. The partnership with Jacked and KCAL allows us to reach them on
multiple levels in an environment where they are most engaged,” said Phil
Hruska, Carl’s Jr. media manager. “We know that many sports fans are cross
platform, multitasking consumers, and we view this sponsorship as the perfect
opportunity to provide Carl’s Jr. customers with a natural, yet innovative way
to experience our brand on the TV and PC simultaneously.”
“This partnership
marks a key milestone for Jacked in its effort to establish a local SportsTop
network enabling broadcasters like KCAL to collaborate with advertisers like
Carl’s Jr. to provide sports fans with a truly unique and engaging
cross-platform experience,” said Bryan Biniak, CEO of Jacked, Inc. “The Lakers
are having a fantastic season and we look forward to supporting LA’s favorite
team as excitement builds for the NBA Playoffs just around the corner.”

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