Univision, Vidal Partnership to offer “El Juego Supremo” soccer reality series

Univision and The Vidal Partnership will produce a groundbreaking
soccer entertainment property,
“El Juego
” (The Ultimate Match)
. Scheduled to air in the fall on the Univision Network, it will bring
together five soccer legends from Mexico and five from the Americas,
including the U.S. These legends will assemble and train a team of
rookies. Two legends from each team will serve as the primary coaches,
and each coaching team will give 10 talented amateur soccer players the
opportunity of a lifetime.
“We are thrilled to partner with The Vidal
Partnership, Nissan North America and Sprint to bring our viewers an
exciting new soccer reality competition, ”
said David Lawenda, president of advertising sales & marketing,
Univision Communications Inc. “This
innovative property represents Univision ’s
commitment to delivering our viewers exciting, quality programming that
allows our marketing and advertising partners to connect with our
viewers in a meaningful way. ”

The new branded entertainment property marks the first collaboration
between Univision, the nation ’s leading
Spanish-language network, and The Vidal Partnership, the largest
independent Hispanic agency in the country. With Nissan North America
and Sprint in mind, the agency and network generated a concept that
would showcase the strength of both brands.

“The Vidal Partnership is very excited to
join forces with Univision Network to bring this new and innovative
entertainment property developed exclusively for our clients, Nissan
North America and Sprint, as well as creating an entirely new format for
this genre, ” said Oswald Mendez, managing
partner, director of integrated communications, The Vidal Partnership.

Both Nissan North America and Sprint will have the opportunity to
integrate their products in select scenes throughout “El
Juego Supremo. ” Nissan North America will
feature the Nissan Titan, which has garnered a solid reputation as the
truck of choice for work and adventure, as well as the Nissan Rogue, the
automaker ’s new, sophisticated small
crossover SUV that made its debut last year. Sprint will showcase its
Motorola I335 Nextel walkie-talkie phone as well as the long-awaited
Samsung Instinct, exclusive to Sprint, and a phone that is already
creating buzz as an industry-leading user experience.

“ ‘El Juego Supremo ’
is exactly the type of branded entertainment property that Nissan wants
to be a part of, ” said Ben Poore, vice
president of marketing communications, Nissan North America. “Nissan
has a large number of Hispanic vehicle owners, and this unique property
allows us to continue to engage with the Hispanic community through
their passion points. As a brand, we have had a successful presence in
soccer for several years, and ‘El Juego
Supremo ’ allows us to broaden our audience
reach with a compelling story about soccer legends and talented players
aspiring for greatness. ”

A joint production between Animus Entertainment Group, Zeal Television
and The Vidal Partnership, “El Juego Supremo ”
will allow viewers to follow the teams training in Mexico City and
Miami. Viewers will witness the relationships unfold between the legends
and the rookies, and the different personalities and conflicts make the
legends’ task to inspire and lead rookies a challenge. Each of the five,
one-hour episodes will end with an elimination match for each team. Each
match will test the rookies ’ talent. The
final match between Mexico and the Americas will be broadcast live from
a premier soccer stadium in the U.S.

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