AP Sports names Lutzky to Product Development post

Associated Press has appointed Michael Lutzky to the position of Director of
Product Development for AP Sports. Lutzky, based in New York, is responsible for identifying,
evaluating and developing new sports-related business opportunities including
product launches, partnerships, licensing and expansion into new markets.

“Michael’s strategic thinking and media industry experience will be
valuable as we work to grow AP’s powerful sports brand,” said Global Director
of AP Sports Products Jim Kathman, to whom Lutzky reports.

Before joining AP, Lutzky was an associate with McKinsey & Company, where
he worked closely with top management teams in major corporations, governments
and institutions to craft innovative strategies and change management
initiatives for media, non-profit, telecom, consumer package goods and public
sector clients. He also worked as a staff photojournalist for The Washington
Post, where he covered national stories, as well as international conflicts in
Eastern Europe and the Middle East. His
work was consistently recognized by the National Press Photographers
Association, the White House News Photographers Association and received
several Pulitzer nominations.

Lutzky holds a master’s in business degree from Dartmouth and a master’s in fine arts in photojournalism
from the Rochester Institute of Technology.

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