Signiant technology distributes video for NHL

The National Hockey League (NHL) deployed Signiant digital
media distribution technology as part of a strategic plan to super-serve avid
fans with video content. Using the technology, the NHL acquired
behind-the-scenes content shot in the field, providing a unique video
experience to fans via NHL Network Online, and delivered game highlights to NHL
arena Jumbotrons.

The NHL is seeking to capitalize on two marketing opportunities: making
NHL.COM the premier online destination to super-serve avid fans with video
content from games and behind-the-scenes; and to generate increased interest in
events taking place beyond a fan’s local market.

With Signiant, the NHL can quickly ingest, manage and control the
distribution of game footage and other promotional video to and from its 30
arenas in the
U.S. and
Canada, plus
NHL Network Online, a landmark online video initiative launched in April. As a
result, the League can keep fans immersed in the game as never before.

“Video is a central platform for engaging NHL fans, both online where
we serve them content they cannot get anywhere else, and in arenas where we
highlight all of the exciting plays happening in other markets,” said
Grant Nodine, VP of Technology at the NHL. “We are constantly innovating
to super-serve our avid fans, and deploying Signiant solutions is an important
part of that strategy.”

Signiant allowed the NHL to leverage existing IP connectivity at all of the
League’s 30 arenas. As a result, Signiant’s IP-based solution deployed more
quickly and for less cost than some of the NHL’s other options, including
signal-based solutions.

Prior to implementing Signiant’s digital media distribution management
suite, the NHL’s proprietary venue-based IP network was only used to transfer
scoring data, and provide IP-based voice communications. With the ability to
closely control media transfers, Signiant’s solution allows the NHL to accelerate
the movement of large video files over its network while managing and
optimizing bandwidth usage to ensure that these vital, existing services remain

“Today, rich media content producers and owners are struggling with an
explosion of digital files that need to be moved to more places in a shorter
period of time,” said Tony Lapolito, vice president of marketing at
Signiant. “The NHL is ahead of the curve in recognizing its need for an
efficient solution to manage and distribute content. As a result, they’ll be
able to optimize revenues by tapping-into their fan’s love of hockey and
providing an increasingly multimedia experience.”

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