NBA Finals Viewership Up 51% From 2007

Game 6 of the NBA Finals
on ABC – the Boston Celtics beat the Los Angeles Lakers to win the
championship – was the highest-rated and
most-viewed Finals Game 6 since 2000. This year’s Game 6 averaged
16,878,000 viewers (P2+), 12,085,000 households and delivered a 10.7
rating, compared to Game 6 in 2000 (Pacers/Lakers), which averaged
22,396,000 viewers (P2+), 14,854,000 households and a 14.7 rating.
The 2008 Game 6
outperformed Game 6 in 2006 (there was no Game 6 last year), which
averaged 15,710,000 viewers for Dallas at Miami, an increase of seven
ABC’s 2008 NBA Finals
Game 6 overshadowed its primetime competition, ranking as Tuesday’s No.
1 TV program in viewers and across each of the key adult demographics:
adults 18-34 (6.9), adults 18-49 (6.9) and adults 25-54 (7.1). For the
sixth consecutive broadcast, the NBA Finals sparked ABC to “win the
night” among all television networks. The NBA Finals averaged more
homes and viewers than any other show, with ABC winning primetime
overall among all networks.
The six Finals
broadcasts averaged a 9.3 rating, up 51 percent over the four-game
series last year (6.2). The 2008 Finals ranks as the highest-rated and
most-viewed Finals since 2004 (Lakers/Detroit, 11.4).
In addition, ESPN had large audiences for Finals content on and ESPN Mobile TV. Game-day NBA-related page views were up 82% and visits were up 34%, versus the comparable days last year, and ESPN delivered more than one million NBA-related mobile alerts.

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