CBS: 46% of TV Audience Watch Network’s Shows Online
CBS has provided more evidence to support the theory
that streaming full-length episodes of prime-time series is additive for broadcast networks and does little to threaten TV
viewing. According to a new report issued by CBS Interactive, Mediaweek reports, less than half
of the network’s online audience primarily views their
favorite shows online, and most say that the wide availability of
these shows across the Internet does not impact their TV viewing. Read the full story here.