Lyris delivers NBC Olympic alerts

Lyris, an email marketing service provider will deliver NBC
Olympics email alerts. NBC Olympics alerts include top headlines for every Olympic
sport, local news for NBC affiliates, featured videos, and top slideshow

“Consumers are increasingly reliant on online forms of
communication, such as email, to get the latest information and offers,” said
Blaine Mathieu, Chief Marketing Officer, Lyris, Inc. “Lyris has a 15 year track
record of providing marketing and IT departments with a time-tested, powerful
email communication engine to manage and execute campaigns and we’re happy to
be the solution of choice for NBC.”

“Whether it’s breaking news and real-time medal updates or
daily headlines and videos, there’s no easier way for Olympic fans to stay
informed on the top action from Beijing,” says Perkins Miller, senior vice
president, digital media, NBC Sports.

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