Thomson’s PRN to distribute Olympic highlights

Thomson’s Premier Retail Networks, Inc. (PRN), a provider of
digital media solutions has been selected as the provider of NBC Olympics highlights
to retail shoppers. Starting on August 9, highlights of the previous day’s
events and information about NBC’s programming schedule that night will be
broadcast daily to retail locations nationwide from the Opening Ceremony to the
Closing Ceremony.

High definition footage of individual events will
play on HDTV screens in more than 5,000 home electronics departments at key
retailers. Shoppers will also be able to keep up with some of the key moments
from the Games on PRN’s Checkout TVnetwork, available in approximately 2,000
“We are thrilled to bring highlights from NBC’s
spectacular Olympics coverage exclusively to over 650 million shoppers while
they visit the nation’s leading retailers,” said Richard Fisher, PRN
“PRN’s vast reach at retail will enable NBC to reach a
large number of fans when they are out and about, reminding them of the
dramatic competition in Beijing and the viewing experience that awaits them
when they return home,” added Gary Zenkel, president, NBC Olympics.
PRN’s retailer customers include Acme Markets, Albertsons,
Best Buy, Carrefour, Circuit City, Costco, Jewel-Osco, Pathmark, Sam’s Club,
Shaw’s, ShopRite, Star Market and Walmart Stores.

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