Dish Network and Ensequence to deliver interactive Olympics experience

Universal selected DISH Network Corporation and Ensequence to transform
NBCU’s coverage of the 2008 Beijing Olympics into a fully interactive

DISH Network will offer NBCU’s Olympics coverage through its
Interactive TV (iTV) mosaic, a multiple-screen showcase, available to more than
12 million iTV-enabled DISH Network subscribers. The iTV mosaic will broadcast
from six NBCU channels: CNBC, MSNBC, Oxygen,
USA Network and
two Olympic highlight channels. DISH Network subscribers can watch all six
screens simultaneously or select one channel to watch in full-screen.
Network’s iTV mosaic is an excellent platform to showcase NBCU’s coverage of
the 2008 Beijing Olympic Games by giving customers a unique viewing experience
that allows them to watch four live events and two highlight channels or select
one channel for full-screen viewing,” said Michael Kelly, executive vice
president of DISH Network. “The mosaic is an important component of DISH
Network’s more than 25 existing iTV channels – the most offered by any pay-TV
provider in the U.S.
– and serves as a great option for fans of NBCU’s 2008 Olympic Games coverage
to follow their favorite events and athletes.”

In addition, Ensequence was chosen by NBCU to provide a separate interactive
application on DishHOME (DISH Network Ch. 100). NBCU’s 2008 Beijing
Olympic Games experience wraps interactivity around live programming on DISH
Network. This represents the second time that NBCU and Ensequence have teamed
up to deliver interactive television to viewers.

“NBC Universal and DISH Network continue to set the pace for the entire
industry with interactive television and we’re excited to be partnering with
them to create and deliver the 2008 Beijing Olympic Games interactive television
experience,” said Dalen Harrison, Ensequence CEO. “The world’s most
innovative programmers such as NBC Universal are realizing that interactive
television delivers the engagement and accountability of the internet, giving
them the best of both worlds.”

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