NBC Olympics Coverage On Pace To Be Most Watched Olympics Ever

Maybe more content does mean more viewers. NBC Universal’s Beijing Olympics coverage is on pace to be the MOST
WATCHED OLYMPICS IN HISTORY. Through two days NBCU has attracted a
record 114 million total viewers – four million more than Atlanta in
1996 – the most watched Olympics in history and nearly 20 million more
than Athens (95 million), according to data provided Nielsen Media

Saturday’s coverage on the Networks of NBC Universal reached 92
million total viewers, 14 million ahead of the comparable Saturday from
Athens in 2004 (78 million).

NBC’s Beijing Olympic two-day average viewership is 29.1
million and the national rating average of 16.2/30 is the best
primetime rating through the first Saturday for a non-U.S. Summer
Olympics since Montreal in 1976 (22.1/46) and a 22 percent jump from
Athens in 2004 (13.3/25).

Saturday night’s 24.1 million average viewers bested Athens by
nearly 4.5 million viewers (19.8) and earned a rating of 13.9 rating/27
share, an 18 percent jump from Athens in 2004 (11.8/23).

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