News Corp-Time Warner Deal Saves Sugar Bowl Ratings

It wasn’t much of a game, but at least it wasn’t a black out. The nasty dispute between Time Warner Cable and News Corp. over monthly subscriber fees for the Fox network and other News Corp. cable channels was settled just one hour before kickoff of 2009 Sugar Bowl. Had the two sides not come to an understanding, millions of Time Warner subscribers would have been unable to watch Florida’s 51-24 thrashing of Cincinnati on New Years Day.

Terms of the deal were not disclosed, but the pact is expected to cause a major ripple effect throughout the television industry as broadcast networks continue to seek a second revenue stream to supplement sagging advertising rates.

Tim Tebow’s final game in a Gators uniform landed an impressive 8.5 national TV rating and a 15 share, which was a 9% improvement on last year’s Sugar Bowl.

For the full Wall Street Journal article, click here.

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