Zaslav on 3D: “You Have to Place Your Bets Before All Evidence Is in”

At the National Association of Television Program Executives Conference in Las Vegas, Discovery Chief David Zaslav was quite chatty about Discovery’s plans to launch a 3D network in partnership with Sony and Imax.

“The way technology works, unfortunately, you have to place your bets before all the evidence is in. We had to spend a lot of money on HD because we believed,” said Zaslav. “The fact that the motion picture business is finding significant advantages in 3D is really an indicator. If people like to consume in motion picture format, then it makes sense to push to put great new sets in the home. That’s what we leaned into in making this bet. When Avatar hits in the home, when 3D DVDs arrive in the home, I think that will be a driver. We’ll see how quickly it works out. It is significant.”

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