Michael White: DirecTV to Expand RSNs, Focus on 3D
Recently named DirecTV CEO Michael White outlined his strategy for the satellite provider during a conference call with analysts this week. He plans include further expansion of DirecTV’s 3D capabilities as well as a possibly adding to its trio of regional sports networks.
According to Multichannel News, White sees DirecTV’s position in the sports realm as one of the satellite service provider’s key advantages. Through its relationship with Liberty Media, DirecTV is part of a unit that owns three regional sports networks in Seattle, Denver and Pittsburgh. The new CEO said that could be a focus for small, tuck-in type acquisitions.
“We now own three regional sports networks,” White said. “…We’re also developing strategies to selectively gain DirecTV market share in those cities, while also looking at other cities in the country for possible opportunities for expansion.” He did not elaborate.
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