CBS Radio Launches HD Radio Sports Quadcast in D.C.
In a first for the industry, CBS Radio today announced the launch of “The FAN Sports Network,” the first four-channel HD Radio digital multicast station in the country. WJFK-FM, 106.7 The Fan is now offering sports followers in the Washington, D.C. area subscription free access to CBS Radio’s biggest sports radio stations in the Northeast including Baltimore’s WJZ-FM (HD2), New York’s WFAN (HD3) and Philadelphia’s WIP (HD4).
HD Radio Technology, developed by iBiquity Digital Corporation, allows broadcasters to provide listeners with more programming choices via additional channels located within their existing FM frequencies. Known as HD2/HD3/HD4 channels, the stations can be accessed via an HD Radio receiver of which there are more than 100 different models available at over 14,000 retail outlets. Harris Broadcast Communications provided CBS Radio with the complete transmission system to support this inaugural HD4 station. Through the use of the innovative, cutting edge and cost-effective technology of the HPX30 transmitter, WJFK is able to broadcast its sports quadcast within the new FCC-authorized power level with crystal-clear digital reception.
Chris Oliviero, Vice President of Programming, CBS Radio, says the industry milestone is a great way to further promote and distribute the premier programming on CBS Radio’s exclusive portfolio of sports radio stations.
“Washington D.C. is home to a diverse range of sports fans, many originally from other parts of the Northeast, making WJFK an ideal home for this breakthrough quadcast,” says Oliviero. “We’re thrilled to offer local audiences various opinions and insights from the best sports stations up and down the East Coast.”
Boomer Esiason, co-host of morning drive on WFAN, and former NFL and University of Maryland quarterback, “says being able to interact and re-connect with the fans is a great way to expand the dialogue and debate that makes sports radio so unique.
Sports Radio 66 WFAN pioneered the all-sports format in 1987, and 610 WIP debuted soon thereafter. In November 2008, CBS Radio launched 105.7 The Fan, Baltimore’s first FM sports station. WJFK introduced its 24/7 sports format to D.C. residents in July 2009.