CBS Offers MMOD Mobile App Both Paid and Free

For the 2010 NCAA Men’s Basketball Championship, CBS Sports is bringing back its mobile March Madness On Demand product — twice. The premium live-video application for iPhone and iPod Touch that debuted last year will be paired with a free “lite” version this year, both to be delivered over 3G, EDGE, and WiFi in collaboration with AT&T.

“With our new iPhone app, this is the first time you’ll be able to watch all the games and watch them in 3G,” says Jason Kint, SVP/GM of “Last year, it was just available on WiFi.”

CBS Sports developed the application in collaboration with MLB Advanced Media and the NCAA to offer live streaming video and highlights from every game, from the Selection Show all the way through the championship.

The premium live-video application, which sells for $9.99 from the Apple App Store, offers live game video, live radio broadcasts from Westwood One, and score alerts, in addition to the standard features included in the lite application. The free version offers on-demand highlights, news coverage, and live scores but no live video.

Both versions allow fans to log into Facebook and Twitter through the application to connect with their friends.

“The CBS Sports Mobile 2010 March Madness products appeal to both casual and diehard fans, keeping them connected to the action via live video and highlights, news, scores, and brackets,” says Rob Gelick, SVP/GM of CBS Mobile. “Last year, CBS Sports Mobile witnessed a huge appetite for mobile video when we were the first to stream live sports events over the iPhone.”

CBS Sports will also offer live video of 63 games through the CBS Mobile Channel on FLO TV.

“I don’t think there’s a better example in our business of a true multi-platform event,” says Sean McManus, president of CBS News and Sports. “What we do on the network in terms of production is shared with March Madness On Demand online and on mobile. If you want to talk about multi-platform, I think this is as good an example as there is in the industry.”

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