SVG 3D Sports Transmission and Production Summit Slated for CBS Studios on May 20

The Sports Video Group is pleased to announce the first annual 3D Sports Transmission and Production Summit, to be held at CBS Studios in New York City. “It is an honor to hold this crucial event at one of the most important broadcast network facilities in the world,” says Paul Gallo, SVG co-Executive Director. “CBS has been a leader in sports broadcasting technology, whether it was Surround Sound, HD, or 3D, and holding our event in their studios is only fitting.”

This timely seminar and technology showcase will provide SVG members and sponsors the opportunity to discuss and share the latest technical developments and best practices related to sports production and transmissions. Industry experts from across the 3D sports landscape present case studies that give an overview of recently completed 3D sports productions.

Attendees will also be able to see some of the top 3D consumer electronics brands in action during a demonstration of varying 3D transmission formats that will help network technology executives better understand the differences between different techniques.

Below is the complete schedule. Click here to register today as space is extremely limited.

8:00-8:30: Registration Opens

8:30-9:00: CBS Sports: March Madness 3D and Beyond CBS Sports and its partners gave college hoops fans a 3D treat during the NCAA Men’s basketball Final Four with the broadcast of three games to theaters across the country. CBS Sports executives, partners, and production personnel discuss their experience and share lessons learned in making the move to live 3D sports.

9:00-9:30: The ABCs of 3D Sports and Live Event Production Confused by the new 3D lingo and terms like convergence, interocular, and beam splitter camera rigs? Buzz Hays, SVP, Sony 3D Technology Center, who has been teaching the basics (and more) of 3D for the past five years, makes everything clear during this important presentation.

9:30-10:15: 3D Acquisition Technology Update Manufacturers of cameras, lenses, and 3D rigs continue to innovate and make 3D production easier than ever. What are some of the hot new 3D acquisition systems on the market and how will they evolve in the future? Leaders discuss the current, and future, state of 3D acquisition systems.

10:15-10:30: Networking Break

10:30-11:15: 3D Graphics, Effects, and Replay How will 3D production impact other production tools like graphics, effects, and replay? How will those products need to change in order to best meet 3D production needs? Experts from manufacturers and 3D production professionals discuss the impact on staffing, workflows, and more.

11:15-12:00: 3D Transmission: Encoding and Backhaul Producing an event in 3D is only part of the challenge to delivering a quality experience. Getting the signal back to a broadcast facility and then out to viewers and content distribution partners requires new workflows and equipment. Networks, leagues, and manufacturers share best practices to ensure the viewers at home and in theaters have quality experiences.

12:00-12:30: 3D Transmission: Getting it to the Home How will 3D content be transmitted from broadcast operations centers, TV stations, and cable and satellite providers to homes across the country? Leading experts discuss transmission challenges and standards that will ensure consumers have a compelling, high-quality experience.

12:30-1:30: Networking Lunch (3D Technology Showcase Open)

1:30-2:00: ESPN: 3D Strategy Overview In June ESPN will launch the world’s first dedicated 3D network. ESPN executives discuss the programming strategy as well as how events will be produced in 3D and the potential for closely aligned 2D and 3D productions.

2:00-2:30: MSG Network and 3ality Digital: 3D Strategy Overview MSG and Cablevision were the first network and cable operator to deliver 3D signals to consumer homes on March 24. Executives involved in the 3D effort discuss the challenges of producing a hockey game in 3D and their next steps in the 3D evolution.

2:30-3:00: DIRECTV: 3D Strategy Overview DIRECTV’s 3D service goes live in June, giving subscribers two channels of 3D content, including a VOD channel. DIRECTV executives discuss the company’s plans for 3D, how it will reach consumer’s homes, and future programming strategies.

3:00-3:15: BREAK

3:15-3:45: Comcast Cable: 3D Strategy Overview from Comcast Comcast Cable delivered The Masters golf tournament in 3D to subscribers last month. Comcast executives discuss their programming strategy, involvement with the Masters, and importance of delivering 3D signals to consumers.

3:45-4:15: 3D and the Consumer Value Proposition: CEA Consumer Research Study The Consumer Electronics industry is placing a big bet on 3D as it looks to reshape the living room TV experience. The Consumer Electronics Association (CEA) recently completed a round of consumer research that looked into future purchasing decisions, what consumers want out of a 3D experience, and what types of content will be most compelling. Shawn DuBravac, CEA Research Director and Economist, shares the findings.

4:15-5:30: Networking reception in Technology Showcase

Password must contain the following:

A lowercase letter

A capital (uppercase) letter

A number

Minimum 8 characters

;