CBS News Picks New Avid Interplay Module To Improve Use of Archives

CBS News has selected the new Avid Interplay Media Asset Manager module to streamline content-related workflows and improve visibility into its asset library. Through a tight integration with its existing Avid Interplay production and Avid Unity ISIS systems, the asset manager will enable CBS News to easily identify available tape- and digital-library media assets for use in its broadcasts or to make available for sale to third parties.

Interplay Media Asset Manager enhances content-related workflows by allowing media enterprises to collect, index, catalog, manipulate, retrieve, and distribute rich media. Customers can gain greater visibility into their assets, work across teams and geographies, and build business processes adapted to their specific needs.

Avid EVP/COO Kirk Arnold says, “CBS News is at the forefront of a rapidly transforming media industry. By leveraging Avid’s open architecture, CBS News will continue to have the flexibility they need to respond to constantly evolving business requirements.”

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