ATEME Signs On as SVG Sponsor, Heads to NAB 2011

The Sports Video Group is please to welcome ATEME as its newest corporate sponsor. ATEME provides MPEG-4/H.264 and MPEG-2 bandwidth-efficient compression technologies. Its encoding solutions are deployed widely for broadcast contribution links, distribution, multiscreen live streaming, and OTT and VOD applications. The company addresses compression applications ranging from 3D and 4:2:2 10-bit video and 1080p60 to Web and mobile streaming.

“ATEME is very pleased to join such a dynamic and relevant group as the SVG,” says Howard Barouxis, SVP/GM for the Americas at ATEME. “This collection of sports-video executives is the best forum and vehicle for ATEME to exchange ideas with important users of video technology. SVG is providing a great service to the broadcast industry, the vendor community, and, ultimately, sports viewers themselves.”

For sports, news, or other fixed transmissions, ATEME provides operators and broadcasters with best-in-class products to deliver HD or SD from venues to broadcasters and viewers everywhere. Its contribution and distribution solutions are deployed widely in satellite, fiber, and IP architectures. With ATEME, operators see lower capital and operating expenditures, thanks to optimum bandwidth utilization and increased video-service quality.

“ATEME is very focused on delivering the absolute best solutions to our customers, which in turn can lead to better viewing experience at home,” says Barouxis. “We are also very committed to providing bandwidth-efficient and innovative solutions to our customers so that they can do more, do it better, and also do it more economically. The Sports Video Group gives us an excellent opportunity to gain key user perspectives and enhance our solutions based on this feedback.”

At the NAB Show in Las Vegas April 9-14, ATEME will announce significant enhancements and developments for its contribution line of encoders. The first major announcement is that the company plans to upgrade its Kyrion CM4101 and CM3101 encoders to the new Gen 4 encoding core, further pushing the compression-efficiency limit.

ATEME hardware platforms are based on FPGA and offer flexibility for field updates and upgrades. The architecture allows even significant changes to the core algorithm (such as Gen 4) to be implemented in the field without hardware changes,  effectively protecting a customer’s investment. A firmware upgrade will also be available this year for the CM4101/DR8400 universal contribution encoder/decoder pair to support 1080p60.

ATEME will also exhibit the new DVBS/S2 embedded-modulator option for its CM4101 and CM3101 contribution encoders. This is especially useful for mobile operators when real estate is at a premium. Combined with all the profiles supported in the Kyrion encoders, the modulation option will further position CM4101 and CM3101 as truly universal products, supporting everything from MPEG-2 MP@HL to full-featured MPEG-4/AVC 4:2:2 at 1080p60. Flexible licensing allows for tailoring the units to the application at hand.

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