Ericsson Showcases Delivery of More Content to More Devices at NAB 2011

At the NAB Show, Ericsson will showcase television solutions and services for the reliable packaging, management, and delivery of content across multiple platforms to multiple devices. In Booth SU3308, the company will demonstrate how its solutions are helping service providers by turning complexity into profitability and by helping them differentiate their TV services by delivering the ultimate user experience on the consumer’s screen of choice.

“As the television-consumption landscape evolves, we’re seeing viewers demand more content, on more devices, and at greater quality than ever before,” said Giles Wilson, head of technology, Ericsson Solution Area TV. “This presents challenges to operators all the way through the chain, from the acquisition through management, packaging, and ultimately delivery to consumers. At NAB, we’re demonstrating how Ericsson delivers end-to-endless solutions to meet these needs, whatever the requirements, and how these new solutions and services are enabling the next-generation TV experience.”

New developments and new products on display will demonstrate the company’s range of solutions for addressing the latest trends and viewer demands.

Delivering more content: The volume of digital content and the number of end-user devices continue to grow at an unprecedented rate. While these developments present significant new revenue opportunities, managing and supporting them can be a time-consuming and resource-intensive process. Ericsson’s solutions enable operators to create, manage, and package any content type, file, or metadata format from any content source, destination target, and workflow process, including Xport Time-Shifted Television (TSTV) and WatchPoint content-management system (CMS).

  • Two major encoding solutions will be launched. Ericsson’s Voyager II digital satellite newsgathering (DSNG) product offers MPEG-4 AVC 4:2:2 encoding with 10-bit precision at up to 1080p50/60 resolution, and Ericsson’s Multi-format Contribution Encoder (CE), in its U.S. debut, offers multi-codec (MPEG-2 and MPEG-4 AVC), multi-resolution (SD/HD, 8/10-bit), and multichannel capabilities (3D, hybrid C&D).
  • Ericsson’s end-to-end solution for 3D-content acquisition, management, and delivery will be demonstrated, along with Adpoint Campaign Manager, which enables operators to direct campaigns for new interactive (EBIF) advertisements.
  • Other demonstrations will include the RX8252 Program Transcoder, which offers highly efficient transcoding with a channel-count-per-chassis density, and the RX8200 Advanced Modular Receiver, providing Grade 1, broadcast-quality HD-to-SD downconversion.

Efficient networks: From venue to viewer, Ericsson’s contribution, distribution, and direct-to-home video-processing solutions enable more than 2,000 broadcasters and operators to manage bandwidth and deliver the best picture quality:

  • Solutions for HD and SD include the launch of the Ericsson Multi-Platform Stream Processor (EMSP) with high density per rack unit (RU) and multiformat transcoder enabling support for up to 24 HD or 72 SD MPEG-4 AVC or MPEG-2 services.
  • Ericsson’s Video Processor Chassis (VPC) and its key encode or transcode modules will be shown for the first time in IPTV applications.
  • Also showcased will be the company’s MDN (Media Distribution Network) for the delivery of video-over-IP, which combines a content-distribution network (CDN) with Ericsson’s broader TV portfolio to deliver a media-centric solution to the growing amount of video on the Internet.

Meeting consumer expectations: Delivering what consumers want, where they want it and when they want it is the fundamental key to a successful TV business. Ericsson will demonstrate solutions that will power the next-generation TV-viewing experience:

  • The newly launched Media Delivery Management System provides seamless multiscreen service delivery to devices like connected TVs, set-top boxes, PCs, tablets, netbooks, handheld and mobile devices, and gaming consoles.
  • The Ericsson Television Data Warehouse will make its debut. Data analysis across TV, PC, and mobile for both VOD and linear TV enables service and content providers to make more-informed decisions about content offerings to subscribers. Analytical views of the data are provided via a robust reporting engine.
  • The Ericsson Converged TV Remote is designed to enable consumers, from a single interface, to control live broadcast TV, on-demand video, Internet video, photos, audio, and any media stored on a computer or device with storage capabilities. A touchscreen is included so that the consumer can intuitively browse different sources of media and preview and organize playlists.
  • The Ericsson Hybrid IPTV Solution delivers any dedicated linear TV service (DVB-C, DVB-S/S2, and DVB-T) in combination with IP to add interactivity and on-demand services.

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