Grass Valley Makes Any Live Program Source a Live Streaming Feed with MediaFUSE Live

Grass Valley demonstrates how easy it is to take any live program and automatically format it for the web and mobile computing devices, complete with the ability to replace advertisements in the live stream, with its turnkey MediaFUSE Live automated content repurposing and multi-distribution system.

This plug-and-play streaming solution offers dynamic live streaming in the Flash, HLS-5, and Windows Media formats. This allows TV broadcasters and all types of multi-platform content providers to automatically convert linear content and stream it live to address 95% of the multimedia consumption devices (such as the Apple iPad, iPhone, and Google Android) in use today.

MediaFUSE Live also includes Show Builder, which allows non-technical users to gather independent, stand-alone clips and combine them into a live show.

“A lot of content providers are looking for an easy way to take live content—and even pre-recorded content—and stream it to viewers using the latest technologies,” said Scott Murray, senior vice president, live production solutions for Grass Valley. “With MediaFUSE Live, this process is not only easy; it works right out of the box. Add to that the ability to replace ads in the live stream, and you not only have a live streaming solution, you also have the potential for a new revenue stream.”

MediaFUSE Live works with the SD/HD-SDI and audio program output feed of any device, and streams to most content delivery networks.

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